Atami Sushi er gældene på facebook og instagram, dette har de været i meget lang tid cirka siden 2017. De lægger i posts regelmæssigt, men i stedet kan det variere meget hvor længe der går før der kommet et nyt post. Derudover har Atami Sushi’s posts være meget produktorienteret. Det vil sige at de på deres posts har fokuseret på at vise deres produkt frem, og i denne sammenhæng er deres produkt deres Sushi. Deres strategi har været med vægt på at sælge, og det fører dermed til at man liker opslagene nogle par gange, men stopper efterfølgende fordi det er det samme. Dette ser man også på deres likes som er ret lave, og der er nærmest ingen kommentare til opslagene. Ind imellem har de fået lavet opslag til højtider/sæsoner, hvor det ikke har været så produkt/salgsorienteret. I de opslag/posts kan det ses, at interessen er større, og at aktiviteten hos kunderne dermed er steget. Dog er denne strategi ikke noget Atami Sushi har kunne fortsætte med, da der ikke altid er en højtid de har kunne køre på.
Atami sushi arbejder ikke meget med SEO udover der er lavet lidt linkbuilding inde på siden – altså internt linkbuilding. Derudover er der nogle blog systemer hvor der igen er meget linkbuilding denne gang ekstern linkbuilding. Altså alt i alt blir der for det meste arbejdet med linkbuilding udelukkende. Man kan dog sige at det er gået rimelig godt med deres SEO alligevel, da de er placeret acceptabelt på google forhold til der kun er lavet linkbuilding. Man skal selvfølgelig også tage i betragtning af at der bliver søgt geografisk, når jeg siger de er placeret acceptabelt i forhold til google søgemaskine. Altså fx “sushi vejle” skal der søges før de er placeret acceptabelt. De fleste der bestiller sushi søger nok også geografisk da man ikke bestiller sushi fra en anden by. Men målet er stadig at få Atami sushi frem på google så de bliver en anerkendt kæde, da de har planer om at åbne flere butikker rundt omkring i landet – Atami sushis langsigtede plan er at blive en kæmpe sushi kæde i hele Danmark.
Løsningsforslag & Strategi SoMe
Som nævnt ovenover har Atami Sushi kørt en produkt- og salgsorienteret SoMe strategi, som ikke har fungeret godt. Denne fejl bliver lavet af mange virksomheder, da de gerne vil vise hvad de tilbyder og gerne vil have mere salg, som giver mere omsætning. Der bliver derfor glemt alt om hvad kunden interessere sig for, og hvad der kunne være interessant for kunden
Det vil sige man skal tages kundens briller på og tænke som kunden, for at kunne have en forståelse for hvad der vil fungere. Det er først vigtigt at kende sin kunder, og for Atami Sushi er det en bred kundekreds. Det er det på grund af at det er alle som der kan lide sushi, som er deres potentielle kunde. Herunder er der mange aldersgrupper, nationaliteter, kulturer, interesser og meget mere som spiller en rolle. Det kan både være en fordel og ulempe for Atami Sushi. Ulempen er at det er så bredt en målgruppe der skal inddeles i flere små grupper, og dermed skal der laves content til hver især. Dette vil kræve mere ressourcer og tid for Atami Sushi.
Fordelen er at de altid vil have noget content, og muligheden for at ramme en del af deres kunder med deres content. Atami Sushi vil derfor altid have aktivitet på deres SoMe platforme. Det første som er hele fundamentet for at kunne optimere deres SoMe er at have en god strategi. Der skal derfor laves en liste med alle kundetyper og interessere der kan være, dermed har virksomheden et nemt og klar overblik over hvem deres kunder er. Dernæst skal Atami Sushi have en content kalender, hvor der er lagt en plan for de kommende uger og måneder. Dette kræver tid og ressourcer, men det nødvendigt for at have en god SoMe strategi som fungere. I content kalenderen skal deres skrives hvornår opslagene skal ud, det vil sige dato og tid. Der skal vælges dage hvor alt dataet bliver analyseret, for at se hvad der fungere/ikke fungere. At analysere data, er vigtigt for at kunne optimere deres SoMe. Eksempelvis kan man hurtigt finde ud af hvilket tidspunkt på dagen det er bedst at lægge et opslag/story ud.
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