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Poleret beton nordsjælland

Internt analyse:
I den interne analyse vil der blive anvendt BMC-modellen som start for at forebygge en forståelse af Bertonis forretningsmodel. Derefter vil benyttelsen af de 7 p’er øge forståelsen af Bertonis aktiviteter på markedet samt Bertonis nuværende situation med fokus på B2C. Kombinationen af disse to modeller er med til at skabe en forståelse af Bertonis interne analyse. I vurdering og diskussionsfasen vil modellerne benyttes til formål om at løse og formindske problemstillingen i Bertoni. Dette gøres ved at implementere en række tiltag til begge modeller. I den interne analyse vil der vil der oplyses Bertonis omsætning, spørgeundersøgelse af kunderne og Interview med underdirektøren.
Ekstern analyse:
I den eksterne analyse vil der blive anvendt Porters Five Forces som en start til formål om at analysere Bertonis konkurrenceforhold og kundernes forhandlingsstyrke på markedet, med henblik på at benytte relevante faktorer i SWOT-analysen. Derefter vil SMP-modellen kombineret med SMUK-modellen benyttes til formål om at definere Bertonis målgruppe og deres positionering på markedet, hvilket også vil blive benyttes i SWOT analysen i slutprocessen. Købsadfærd med fokus på B2C vil blive benyttet til formål om at fordybe sig i kundens behov og forventninger til Bertoni samt kundens købsadfærd for at synliggøre Bertonis aktiviteter og mangler på markedet i samspil med Kano’s model og AIDA modellen.
Inden den endelig konklusion vil SWOT analysen benyttes for at synliggøre Bertonis stærke og svage sider samt trusler og muligheder til formål om at finde ud af hvilke løsninger eller aktiviteter som Bertoni bør fokusere på. Derefter vil TOWS analysen imod sættes for SWOT analysen for at synliggøre tiltagende for problemformuleringen. Til sidst vil AIDA-modellen vil benyttes til formål om synliggøre Bertonis budskab til B2C kunder igennem kommunikationsfasen som i samspil med B2C-købsadfærdsteori vil redegøre for problemformuleringens konklusionen.

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